Carnes Don Fernando: Rebranding
Don Fernando has been part of Costa Rican households for generations. But over time, its visual identity no longer reflected the quality of its products or the role the brand plays in everyday life.
Starting with brand strategy, we redefined its identity, visual system, and narrative with a clear objective: to make Don Fernando feel as relevant today as it has always been, with the confidence and presence of a contemporary brand.
A brand with history that needed a new chapter.
Don Fernando had been part of Costa Rican daily life for generations, but its image was telling a story that no longer reflected who the brand had become. The challenge wasn't to reinvent Don Fernando, but to uncover the most authentic and contemporary expression of what it had always stood for.
A new visual language for an iconic brand.
Our team partnered with Don Fernando on a rebranding process that went beyond a visual refresh. The new identity honors the brand’s history, heritage, and commitment to quality while introducing a contemporary visual language designed to connect with a new generation of consumers.
We redefined every element of the brand so what you see matches what you feel.
