Carnes Don Fernando: Rebranding
Don Fernando is a brand with deep history and a firm place in the Costa Rican market. Its visual identity no longer reflected the quality of the product or the role it plays in consumers' daily lives. We started from brand strategy to redefine its identity, graphic system and narrative — with one clear objective: to make Don Fernando feel as relevant today as it has always been, with the presence and confidence of a contemporary brand.
A brand with history that needed a new chapter.
Don Fernando had been part of Costa Rican daily life for years, but its image was telling a story that was no longer its own. The challenge wasn't to reinvent the brand — it was to find the most honest, most current version of what it had always been.
A new visual language for an iconic brand.
Our team partnered with Don Fernando on a rebranding process that went beyond updating its image — it projected its legacy forward. The new identity honors its history, its origin and its promise of excellence, but speaks a more contemporary, fresh visual language that connects with new generations.
We redefined every element of the brand so what you see matches what you feel.
