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Ideas that drive brands and businesses forward

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Where Creativity drives results

Founded in 2010, Interaction was built on a clear idea: combine creativity, technology, and strategic thinking to solve meaningful business challenges. Fifteen years later, that vision has established us as one of Costa Rica’s leading agencies.

In 2025, we joined the Ogilvy network and became Interaction Ogilvy, combining our local expertise with the capabilities of a global organization spanning 120+ offices across 83+ countries.

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Years
of Experience

16
200+

Awards

83+

Countries in the
Ogilvy Network

6x

#1 Agency
in Costa Rica

Backedby Ogilvy

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Global scale. Local understanding.

Ogilvy has spent more than 75 years creating ideas that shape brands, businesses, and culture around the world. With more than 120 offices across 83+ countries, it is one of the most integrated creative and strategic networks globally.

Being part of Ogilvy gives us access to world-class talent, tools, and methodologies while preserving the local insight, agility, and relationships that have made us a leading agency in Costa Rica.

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Different perspectives, extraordinary results

Behind every project is a team of extraordinary people. Different backgrounds, perspectives, and ways of thinking come together to create stronger ideas and better solutions.

You know us by our work. Here, you can get to know the people behind it.

Retrato de Erick Apuy
Erick Apuy
CEO
Retrato de Erick Apuy
Erick Apuy
CEO
LinkedIn

Fifteen years of experience in the advertising industry. Under his leadership, the agency expanded into Honduras, El Salvador, Guatemala, and Panama.

He has been recognized 52 times at the Effie Awards, with some of the most-awarded campaigns in Central America for effectiveness and strategy. His career spans global, regional, and local brands and more than 400 international awards for advertising creativity.

Previously a member of the mergers and acquisitions team at Ernst & Young, he holds a degree in Public Accounting and a Bachelor's in Business Administration from the Universidad de Costa Rica.

Retrato de Karolina Vílchez
Karolina Vílchez
COO
Retrato de Karolina Vílchez
Karolina Vílchez
COO
LinkedIn

MBA with a focus on Marketing and International Trade from ULACIT, and a graduate in advertising and communication from the Universidad de Costa Rica. Eighteen years as General Manager of communication companies across Central America, including J. Walter Thompson San José, Grupo Nación, Prisa Radio Costa Rica, and Multimedios.

Specialist in digital transformation, commercial and communication strategy, and advisor to companies implementing innovative business ideas to make their operations more profitable. Experience leading global and regional brands such as Kölbi, Dos Pinos, Automercado, Alimentos Prosalud, Kimberly Clark, Unilever, HSBC, Simán, and Unicomer, among others.

Andrés Alarcón
CCO
Andrés Alarcón
CCO
LinkedIn

A professional in Art and Visual Communication with 15 years of experience in communication and marketing agencies, and more than five years as part of the Interaction creative team. He has led major projects across the region, building deep cultural understanding across more than eight Latin American markets.

He has worked with renowned brands including Holcim Latinoamérica, Mondelez, Telefónica, Uber, Bimbo, and FIFCO, bringing creative and strategic vision to each project.

His work has been recognized at prestigious international festivals including Effie LATAM, Effie Best of the Best, El Ojo de Iberoamérica, El Sol, LIA, and New York Festivals, among others.

Retrato de Ana Estrada
Ana Estrada
CFO
Retrato de Ana Estrada
Ana Estrada
CFO
LinkedIn

MBA from IE Business School (Madrid, Spain) and an economist graduated from the Universidad de Costa Rica.

Thirteen years of experience in financial analysis, management, planning, and valuation.

Before joining Interaction, she was Regional Transactions Manager at Ernst & Young.

María José Araya
Account Director
María José Araya
Account Director
LinkedIn

A graduate in Law and Public Relations, with 10 years of experience in the advertising and social responsibility industry. She oversees and leads teams across more than 10 local and regional brands including Movistar, Grupo Monge, BAC, Florida Bebidas, Aliaxis, and Hyundai Costa Rica and El Salvador, among others. She leads the development and implementation of Customer Journey at Interaction and the agency's Meta certification.

She has participated in creativity and effectiveness festivals across Costa Rica and Latin America, with awards at El Ojo de Iberoamérica for Movistar and Effie Costa Rica for Hyundai.

Retrato de Adriana Venegas
Adriana Venegas
Digital Director
Retrato de Adriana Venegas
Adriana Venegas
Digital Director
LinkedIn

A graduate in Marketing with more than 14 years of experience in digital, she has built her career internationally for nearly a decade — leading teams and designing omnichannel strategies and creative social media campaigns across Spain, LATAM, and EMEA.

She has worked with major brands including Coca-Cola CAM, managing its portfolio of 12 brands across more than 65 digital channels, Coca-Cola Iberia, and leading projects for Banco Santander on its global sponsorship of Scuderia Ferrari F1 and Conmebol's Copa Libertadores.

She was part of the Twitter Brand Strategy team in Spain (now known as X), where she designed creative and digital strategies tailored to the platform for global brands.

She is known for her strategic vision, creativity, and her focus on analytics and innovation.

David Díaz
Creative Director
David Díaz
Creative Director
LinkedIn

Trained at the Universidad de Costa Rica, David has more than 10 years of experience in the industry. He has worked at the country's leading agencies, directing communication for some of the most relevant brands in the region, including AstraZeneca, BMW, EMMA, Bavaria, and Gatorade, among many others.

His career includes participation in recognized and awarded projects both nationally and at some of the world's most prestigious advertising festivals, including One Show, Effies, Cannes Shortlist, WPPed Cream Awards, and Festival Volcán. His innovative approach and passion for creativity have led him to develop high-impact campaigns with significant results.

Retrato de Noelia Crochi
Noelia Crocinelli
Creative Director
Retrato de Noelia Crochi
Noelia Crocinelli
Creative Director

With more than 10 years of experience in the advertising industry, she began her career as a copywriter and currently serves as creative director.

Across her career she has developed communication, branding, and content campaigns for regional and international brands including McDonald's, Heinz, BMW, Hyundai, Aliaxis, IREX, Universidad Fidélitas, Pennzoil, Jack's, EMMA, and Banquete, among others.

Her work has been recognized at Festival Volcán and the Effie Awards Costa Rica for campaigns focused on effectiveness, strategy, and cultural relevance.

Retrato de Carolina Quesada
Carolina Quesada
Creative Director
Retrato de Carolina Quesada
Carolina Quesada
Creative Director
LinkedIn

With more than 10 years of experience in the creative industry, she has led the development of high-impact campaigns for leading brands in the region, including Heineken Costa Rica: Musi and Musmanni, Sigma Alimentos, Decathlon Regional, and EPA, among others.

Her career in creativity is defined by a results-oriented approach and a strategic vision that has shaped nationally recognized projects, including the Effie Awards Costa Rica.

Retrato de Ivannov Herrera
Ivannov Herrera
Art Director
Retrato de Ivannov Herrera
Ivannov Herrera
Art Director
LinkedIn

Twenty years of experience in design and direction of communication campaigns, branding, advertising design, editorial design, and packaging.

He has worked with brands including Toyota, BAC Credomatic, Dos Pinos (Lula, La Estación, Winky), Telefónica Movistar, Grupo Q, Renault, Holcim, FIFCO Retail (Musmanni, Musi), and Wendy's.

He has been part of more than 10 international and national awards, including the Effie Awards Costa Rica, Festival Volcán Costa Rica, and FePI Argentina.

Kevin Navarro Alpízar
Art Director
Kevin Navarro Alpízar
Art Director
LinkedIn

Eight years of experience in graphic design, leading advertising campaigns, branding projects, packaging, digital design, and the development of materials for BTL and ATL media.

He has worked with renowned brands including Chevrolet, Grupo Q, Sigma, Popeyes, BAC, and FIFCO, among others.

He has contributed to projects awarded at national festivals, including the Effie Awards Costa Rica and Festival Volcán Costa Rica.

Awards

Festival de Antigua

LIA

FIAP

Shortlist Cannes

The Webby Awards

Mad Stars

Effie LATAM

El Sol

WAVE Festival

El Ojo de Iberomérica

New York Festivals

Effie Costa Rica

Effie Costa Rica

50

Festival de Antigua

25

El Ojo de Iberomérica

10

Effie LATAM

9

WAVE Festival

6

FIAP

4

Mad Stars

4

LIA

2

Shortlist Cannes

2

The Webby Awards

2

El Sol

2

New York Festivals

2