Grupo Acón
Grupo Acón is one of the leading pineapple and banana exporters from Costa Rica, a leader in agricultural sustainability, and a pioneer in carbon-neutral practices, with a commercial presence in over 25 countries.
We developed a strategy to position its executives as authoritative voices in sustainability, agricultural innovation, and international trade, and designed a brand architecture capable of making its value tangible to clients, global talent, and key stakeholders.
Turn a powerful story into a business advantage.
Grupo Acón had something few companies can claim: a genuine and deeply differentiating legacy.
The challenge was to transform that legacy into its strongest commercial asset, equipping the team to sell something far greater than a product — a brand built on purpose, history, and credibility.
A brand ready to compete on a global stage.
The project aligned Grupo Acón's architecture, narrative, and commercial strategy into a unified platform, creating a brand prepared to grow, differentiate, and resonate across international markets.
