Super Perro: Dori's Letter
A brand that chooses to use its voice for those who need it most.
Super Perro is a brand committed to its purpose, and Costa Rica has more than 2 million dogs without a home.
For the holiday season, we developed a 10-minute cinematic short film telling Dori's story — a piece designed to raise awareness about adoption and inspire consumers to choose to adopt instead of buy.
00:00
/
00:00
The Challenge
More than a campaign — a story that moves people.
The challenge was to create something that went beyond a traditional holiday campaign. It had to move people, spark conversation and translate into real action. A story people would want to watch, share — and that would push them to act.
The Outcome
50,000 reasons to adopt.
The short ran in theaters and digital media, aiming to reach more than 50,000 consumers across the season — paired with a major food donation to dog shelters across the country.
A 10-minute story with the power to change the lives of thousands of dogs.
