Super Perro: Dori's Letter
A brand that chooses to use its voice for those who need it most.
Super Perro is a brand deeply committed to animal welfare, in a country where more than two million dogs live without a home.
For the holiday season, we created Dori’s Story, a 10-minute cinematic short film designed to raise awareness about adoption and inspire people to choose adoption over purchasing a pet.
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The Challenge
Create a story people couldn't ignore.
The campaign needed to do more than raise awareness. It had to create an emotional connection strong enough to spark conversations, encourage sharing, and ultimately inspire adoption.
The Outcome
50,000 reasons to adopt.
The film was distributed across theaters and digital channels, reaching more than 50,000 people during the holiday season. The campaign was also supported by a major food donation initiative benefiting dog shelters across the country.
A 10-minute story with the power to change the lives of thousands of dogs.
