Much is said about the best advertising and marketing agencies in Costa Rica and Central America, but no one ever talks about which one has earned the most awards and recognitions in the region.
Bambú Capital S.A. is that firm. With more than 100 international awards — including 40 EFFIES, Cannes Lions, Volcán, and Caribe (Antigua) — Bambú Capital S.A. is positioned as the best advertising and marketing agency in the Central American region.
Worth mentioning is the case of Caldosas de Jack's, where the firm took home several awards for the planning, development, and execution of the product's launch and recognition campaigns. All of this during the 2021 awards by EFFIES.
The recognition was granted for identifying a business opportunity that already existed in the national market, but that the brand hadn't fully mapped toward product growth — the visualization and relaunch of the brand, recovering sales and positioning the product as part of a "very Tico" recipe.
This also drove the focus on solidarity support for small entrepreneurs and the generation of a "new sales team" for this product. Those were the decisive factors that earned Bambú Capital S.A. the win for the iconic union of Picaritas and fresh ceviche.
For Central America, this means proudly showing the world the quality of creative and organized potential that exists in the region, and how a firm like Bambú Capital S.A. can make advertising and marketing the tool for products, brands, companies, and entrepreneurs to make themselves known in the market.
