With Christmas just around the corner, brands and stores have already started building their digital marketing strategy to attract more customers in the period when the most sales of the year are made.
The shifts of recent months have made adopting the right digital marketing strategy more important than ever — especially for a period in which the retail sector generates more than 20% of its annual revenue. Plus, many businesses have begun their digital transformation this year to keep operating, facing additional challenges.
According to the study "Latin American SMEs in the COVID-19 context," 26% of the more than 1,000 small and medium-sized businesses surveyed show they've digitized their full inventory to sell online. Also, 25% of SMEs say they've invested money and time to have their online store ready for Christmas shopping.
For all that effort to translate into a sales success, you have to go one step further and capture consumer attention through the following six digital marketing strategies:
• Optimizing the user experience
According to Google, this year reached 2.05 billion consumers across digital channels worldwide. So one of the priorities for brands heading into the Christmas campaign is making sure their online stores work at 100% so the shopper experience is optimal, both on web and in apps.
- Message personalization
It's important to understand consumers' interests and needs to respond to their demand and offer the most relevant recommendations across their entire shopping experience. Understanding the profile's behavior through the data they contribute in every web interaction is fundamental, and useful for building an effective marketing campaign for these key dates.
- The importance of omnichannel
The current digitization of businesses drives the combination of online sales channel strategies with the physical store, while only 25% of companies sell exclusively through the web.
- Social media as a catalog
Any marketing strategy has to consider the use of social media as a channel for contact and interaction with customers. With the goal of increasing sales and gaining customer loyalty, it's essential they become one more avenue of communication with shoppers — to offer information about promotions and to interact with them.
- Promote yourself with the Adwords marketing platform
If you have the budget, an option to consider is contracting some kind of advertising action to boost web traffic during those days. For this, we recommend turning to the Google Adwords tool. This way you also get to promote the site, increase its visibility, and gather data on customer behavior and interests. Also, consider that it's better to hire a digital marketing agency to manage and use the full potential of the tool to reach the planned objectives.
This Christmas season is perfect for your business to nail many sales objectives. If you need the help of a marketing agency in Costa Rica that specializes in generating leads and increasing sales using the best advertising strategies, don't hesitate to contact us.
We are Interaction, the most effective marketing agency in Costa Rica.
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