In the world of digital marketing and advertising strategies, conventional media are still one of the most powerful weapons out there, used by many brands. But… is the landscape changing?
Twitch is a streaming platform, owned by Amazon, that appeared in our lives a few years ago. However, until recently it hadn't asserted itself as the major revelation it is. Today, you can't ignore its huge potential for being included in marketing plans.
Let's get to know Twitch better
Twitch is a platform on which streamers broadcast live content for their subscribers. It became popular not long ago, and video games were the most common content on the platform. Today, there are all kinds of channels: cooking, ASMR, talk shows, and the most frequent — gameplays of the most-played video games of the moment.
Depending on the people watching a given channel, the streamer's subscriptions, or even the interaction, are factors of great interest when defining a digital marketing strategy.
How Twitch can help your marketing strategy
At this point, a question arises: how can Twitch help a digital marketing strategy deliver good results?
There are various ways to do advertising/marketing on Twitch. Here are the most common, as well as those that can help you hit the objectives within your marketing plan:
- In-stream ads
- Having a partner/sponsor
- Using influencer marketing
- Events
A new stage is coming
It's always been said that with the arrival of new technologies the world began to change — and in the world of digital marketing and advertising, it couldn't be less.
What we knew as current has been evolving to adapt to the needs and demands of the new and growing target audiences, which can vary depending on many factors.
Conventional media and marketing strategies will become obsolete, since new generations are betting on the new media that better adapt to their needs in the digital sphere.
That said, some questions come up: what does this landscape hold for us? What will happen to traditional media?
Only time will show us the answer to these and many other questions.
