ASO marketing strategy is the positioning of an application in an organic or natural way on the Play Store and App Store, with the aim of having it appear in the top positions of user searches on the web.
Types of ASO marketing strategy
ASO App On Site
When we talk about ASO App On Site, we're referring to the actions we carry out to improve and optimize positioning from inside our App. Some of these actions are:
Title (App title): this title should contain the keyword or keywords we want to position with, and should also be related to the main function of our app.
It should be easy to remember for users and easy to identify. It's important to use the same number of characters in the title regardless of whether you're using App Store or Play Store.
App icon: the icon helps users identify the App, as well as remember it. One way to choose the best version of the icon is to use A/B testing.
Structure and design: For the user to have a good experience, the App must have excellent usability and avoid overloading on functions. The simpler the app is to use, the better.
Category: The App must be included in a category within each app store's library and tagged in the section that corresponds to it.
Keywords and longtail: as much as possible, the selected keywords should be included in the title, description, and content of our App to position it.
Promotional video: this kind of format helps make our App known, while also increasing user trust in it.
ASO App Off Site
When talking about ASO App Off Site, we'll refer to the actions we'll carry out to improve positioning from outside our app. Some of these actions are:
Review management: it's very important to pay attention to and encourage positive reviews, but also to address the negative ones, so that they help us detect issues in the App and improve it.
App website: it's necessary to have a landing page for our App, since this helps when it comes to improving its positioning and increasing downloads (and gives more confidence to the user).
Social Media: by this we mean all the actions that can be carried out through the different social media to drive download traffic to our App.
At Interaction, we are experts in marketing and digital advertising in Costa Rica, as well as in SEO web positioning. We use the best tools, and our continuous dedication and attention to the latest advances in the sector let us guarantee success in every marketing strategy we carry out.
At Interaction, it's our team of professionals that makes the difference. Our ongoing dedication as an advertising agency, and each and every one of the projects we take on.
We work with all kinds of companies, from startups, through SMEs, and of course major brands and companies. We know the greatest challenges in each one.
Plus, we know data matters — so we run continuous tracking and controlled analysis of the data to understand the development of every marketing campaign.
