Advertising agencies are looking for ways to increase customer loyalty, and have considered ramping up mobile marketing. Consumers and target audiences expect to be able to engage with brands from their mobile devices.
According to statistics, 62% of internet users do so from mobile devices. Plus, humans are getting more and more addicted to these devices: roughly, a person checks their phone about 150 times a day, spending about 3 hours a day on the device. That's what mobile marketing is about.
While not every brand needs a mobile app to satisfy the demand of all its consumers, it's worth keeping in mind and making the right adjustments to connect easily and quickly with customers — because today, people are going to access more information, messages, and advertising content from your brand through smartphones.
Mobile marketing as a tool for innovation.
We understand the basic points of mobile marketing — text messages, in-app ads, store and app integrations, restaurants and even coupons, and ads via email — but what shouldn't we lose focus of in order to understand the broad spectrum of new mobile marketing trends?
As with real estate, it's all about location. Today, advertising agencies trying to take the lead in mobile marketing are placing a strong bet on geolocation services, using the GPS on smartphones to get closer to their target audience. In other words, they're built on where each of their users is located.
How to land a mobile marketing strategy that fits the type of business?
A mobile marketing strategy takes advantage of the unique opportunity a mobile device provides: the channels it offers, plus the immediacy and more personalized interaction.
These are the fundamentals that will help build a solid mobile marketing strategy:
- Base your mobile marketing strategy on a commitment to serve the user.
- Define how the mobile marketing strategy will help reach the objectives.
- Explore the channels for your mobile marketing.
Mobile advertising continues to be a critical complement to other channels more oriented toward engagement.
Today's consumers are much more digital. They're becoming more familiar with — and habitual users of — the smaller screen for everyday activities. Google revealed in a survey that the number of search queries on mobile has surpassed those on personal computers. So making proper use of mobile marketing tools, with the help of an advertising agency specializing in the digital world, will let you reach your customer wherever they are and offer them a product or service at the right time and place.
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