In recent years, at Interaction Advertising Agency, we've seen many changes in digital marketing due to the rapid advance of technology. These changes the world has gone through have made consumers much more digital and changed the way they acquire products or services. Today, before making any kind of purchase, most users check whether brands have a presence on online platforms, compare different brands, and even ask for comments on interaction experiences from other users.
What has happened in recent years in digital marketing has forced companies to adapt to consumers' new needs to avoid falling behind — and this is also one of the alerts our advertising agency has been paying attention to. Having a brand on the web helps give it greater visibility and creates much more value compared to direct competitors.
Trends to apply in digital marketing for the rest of the year
Account-based Marketing
Brands, with the help of an advertising agency, can target their ads based on IP addresses, which lets them be shown in real time but more efficiently. This makes digital marketing campaigns more specific, since they can be more personalized. The B2B world will use this strategy the most.
Mobile Marketing
65% of internet traffic comes from cell phones. That's why many brands are focusing on creating and showing personalized marketing campaigns for mobile devices. It's also worth noting that the arrival of 5G will keep driving cell phone use.
Video marketing
Videos are far more likely to appear in the top positions than any other content on the web. Plus, 93% of advertising agencies in Costa Rica that implement digital marketing strategies say there's a higher chance users will watch videos to clear up questions or to see relevant information.
Therefore, running marketing strategies on platforms like YouTube, Twitch, or others will help companies position themselves better. Note that YouTube has become the second most-used search engine in the world.
Inbound Marketing
Inbound marketing will continue to be a trend this year, surpassed only by video. That said, creating quality content on a website, developing blogs, website SEO optimization, and other strategies will be essential this year.
Digital stores on social media
Product sales on social media have arrived, and users are accepting this kind of e-commerce. For example, TikTok partnered with Shopify to create a digital commerce store on the platform itself. Twitter has also launched a shopping tab that's still in beta.
At Interaction, we are an effective advertising and marketing agency with 12 years of experience. We're number one in developing Digital Marketing and Advertising campaigns, specializing in different areas and applying the latest marketing and advertising trends for the benefit of our clients.
Agencia Interaction | Publicidad Digital | Agencia de Publicidad | interaction.cr
We are the most complete digital advertising agency in Central America. We offer digital advertising and marketing services. Leading-edge trends. Business growth. We are your 360 agency that delivers great results. We offer digital advertising and marketing agency services: Video Marketing, Social Media, Paid Media, Design, Web Development and App Development, SEO/SEM and Inbound Marketing.
