TikTok presents new solutions and tools for its marketing platform, like Focused View, the next generation of Video View in TikTok Ads Manager.
With Focus View, advertising brands only pay when users have viewed an ad for at least 6 seconds or when they have interacted with the ad within the first 6 seconds (whichever happens first).
This new feature joins the recently launched solution called Shopping Ads, which maximizes the potential of sellers' product catalogs on the platform and powers up marketing campaigns.
Shopping Ads makes it easier to convert demand into sales, and comes with a new objective of "Product Sales." Plus, the TikTok digital marketing platform offers three advertising formats:
- Video Shopping Ads
- Catalog Listing Ads
- Live Shopping Ads
These tools maximize the potential of the advertiser's product catalog and extend campaign reach beyond the feed.
Other new features:
- Thanks to improvements in search capability and the integration of brands' marketing campaign data, the platform now offers better match results with creators, thanks to a more precise keyword base.
- TTCM Match is a new recommendation feature that can automatically generate creator lists based on a brand's brief in less than 10 seconds.
- Link invitations let any brand or marketing and advertising agency work with any creator over 18. With this way of using Invite Links, advertisers get access to real-time marketing campaign reports and performance tools.
- Game anchoring lets content creators working for mobile gaming companies add links to the iOS or Android app store in their TikTok content so users can directly download the game.
- Comment anchoring lets creators add and pin a link at the top of comments so viewers can get more information about products and services appearing in the video.
- Improved post-campaign reports: new branded content metrics, including audience overlap, audience interest distribution, Spark Ads campaign dates, etc.
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