Burger King: The Whopper Dealer
In 2015, Burger King closed all 29 of its restaurants in Costa Rica, leaving 434 employees without jobs and damaging the brand’s reputation. Two years later, when the company decided to return, the challenge was clear: before reopening its doors, Burger King needed to reconnect with the public.
We created The Whopper Dealer, a mysterious character who sold authentic Whoppers exclusively through WhatsApp. As people shared the experience, the story spread organically through communities, influencers, and local media, rebuilding anticipation and goodwill ahead of the brand’s return.
Coming back wasn't enough. We had to be welcomed back.
Relaunching a brand that had left without saying goodbye meant more than reopening restaurants. Trust had to be rebuilt, conversations had to be reignited, and genuine anticipation had to be created before a single location reopened.
People didn't just welcome them back. They celebrated.
After hundreds of real orders were delivered, Burger King Worldwide publicly “hired” The Dealer, generating widespread media coverage and social buzz. By the time the restaurants reopened, Burger King had returned with public support, renewed relevance, and a story people wanted to be part of.
The most unexpected comeback — and the most celebrated.
00:00
/
00:00
Premios & Reconocimientos de este proyecto
Effie Costa Rica
Grand Effie
Effie Costa Rica
Gold
Effie Costa Rica
Gold
