Burger King: The Whopper Dealer
In 2015, Burger King shut down all 29 of its restaurants in Costa Rica, leaving 434 people unemployed and a brand with a bruised reputation. Two years later, when BK decided to return, the brief was clear: before reopening, the brand had to make peace with the public.
We created The Whopper Dealer — a character who sold Whoppers identical to the originals, exclusively over WhatsApp, spreading the rumor organically through local communities, influencers and media.
Coming back wasn't enough. We had to be welcomed back.
Relaunching a brand that had left without saying goodbye. Reopening doors wasn't enough: trust had to be rebuilt, conversation had to be generated and genuine anticipation had to be created — before a single restaurant was open.
People didn't just welcome them back. They celebrated.
After hundreds of real orders delivered, Burger King Worldwide publicly "hired" The Dealer, sparking massive media coverage and celebration on social. BK returned to Costa Rica with its name cleared and the public firmly on its side.
The most unexpected comeback — and the most celebrated.
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Premios & Reconocimientos de este proyecto
Effie Costa Rica
Grand Effie
Effie Costa Rica
Gold
Effie Costa Rica
Gold
