Emma: The Instant Credit Revolution
Emma Pay is Unicomer's digital credit app — available in El Salvador and Costa Rica — that gives users online access to financing for purchases at affiliated merchants through QR payments, fast approvals and flexible payment options.
It was a fintech for young people that didn't look like one. So we left the seriousness behind and transformed it completely: a rebrand that didn't just evolve the brand — it revolutionized it.
A young brand that didn't look the part.
The brand existed and the product worked. But the identity wasn't connecting with the audience it was speaking to.
The challenge was to shift Emma's perception without losing the trust a financial product requires — finding the balance between freshness and credibility.
An identity as agile as the product it represents.
The result is a brand that smiles — literally. A new identity that's agile and reassuring, reflecting what Emma really is: the instant credit revolution.
Easy. Fast. Secure. The instant credit revolution.
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