INCAE Business School
INCAE Business School is one of Latin America’s leading business schools.
We conducted a comprehensive audit of its Meta Paid Media ecosystem, evaluating strategy, audience segmentation, creative formats, and budget allocation across the full customer journey — from awareness and consideration to conversion and retention.
Turn complexity into clarity.
INCAE's media ecosystem included multiple audiences, objectives, and campaigns operating simultaneously. The challenge was to identify the opportunities that mattered most and translate them into clear, actionable recommendations capable of improving performance across the funnel.
A paid media strategy that is clearer, more efficient, and conversion-focused.
The project identified optimization opportunities across funnel structure, MQL strategy, customer touchpoints, and conversion flows. The result was a set of actionable recommendations designed to improve campaign efficiency, strengthen performance measurement, and support more informed decision-making across Meta paid media investments.
