INCAE Business School
INCAE Business School is one of the most respected business schools in Latin America.
We ran a comprehensive audit of its Paid Media campaigns on Meta, evaluating strategy, targeting, formats and budget allocation across the entire funnel — from Brand Awareness and Consideration through Conversion and Retention.
More data, more clarity, better decisions.
The challenge was identifying optimization opportunities inside a complex campaign structure with multiple audiences and objectives running in parallel. Every variable analyzed had to translate into concrete, actionable recommendations — not just diagnostics.
A paid-media strategy that's clearer, more efficient and conversion-oriented.
The project surfaced optimization opportunities across funnels, MQL strategy, touchpoints and conversion flows — generating actionable recommendations to sharpen campaign efficiency, improve performance traceability and strengthen decision-making in Meta paid-media management.
