Yoplait: A New World of Adventures
When design speaks kids' language.
Yoplait needed packaging with personality for a kids' product sold across the Central American region.
We created A World of Adventures — a graphic concept that turned the product into a visual experience full of energy, color and personality.
The Challenge
One design for an entire region, one universal language.
Design something that would connect instantly with kids across multiple markets — with an identity strong enough to stand out on shelf and earn preference at first glance.
The Outcome
An instant connection with the audience that mattered most.
The packaging was met with enthusiasm by the target audience, sparking an immediate connection with kids and becoming one of the brand's most successful regional launches.
