Zara: Fashion Polls
Zara built a digital landing page where people could vote in real time on different outfits and fashion looks.
Inspired by the social dynamics of polls and quick decisions, the experience let users interact directly with the looks, share their opinions and explore content in a more participatory, more entertaining way.
Bring social interaction into digital fashion.
The challenge was to create an experience that engaged people more dynamically and interactively than traditional ecommerce browsing.
Zara wanted to transform the way people explore looks and trends into something fast, visual and designed to keep interaction going.
A fashion experience built to participate — and win.
The landing page put opinions and style preferences at the center of the digital experience.
Through a simple, interactive mechanic, people could vote, compare looks and enter to win Zara gift cards — building a more social, more entertaining experience around the brand.
